"I don’t think I can keep going"

In May 2024, a new client came to me with a product he had invented - something totally fresh, something he'd poured his heart into. He was nervous. 

Fast forward to the end of his second month he calls me and says, "Ali, I don’t think I can keep going." And back then… I didn’t have a contract. (Don’t worry, you’re all locked in now, LOL but this is exactly why.)

It was two days before his content was up, and he asks, “Can you do a content day tomorrow?”I didn’t blink. “Absolutely.”

We shot the content, I edited it fast, and started posting the next day - BOOM.One of his videos hit over 500,000 views overnight. Comments rolling in:"How do I order?""What colors do these come in?""Can you customize them?"

You’d think we’d be popping champagne, right?

But guess what? He got ONE sale.Why? His website wasn’t ready. They decided to save money and have a family member build it instead of letting me handle it so it never got done. 

And this isn’t about me selling you a website (although yes, you 1000% need a good one). This isn’t even about email marketing (also yes, you should be doing that too).

This is about one thing:Don’t give up before the win.

He almost quit - the day before his video went viral.Most people quit when it gets hard. When it feels like you're throwing money into a black hole and getting nothing back. But that’s the test.

I’ve seen it over and over again.Clients who leave - still post the content I made for them because it’s still performing.Others just… give up altogether.

Social media wins can be overnight. But sometimes it takes 8 months, mine did.And if you’re saying, “I don’t have 8 months,” I get it. I didn’t either.But if I had quit in month 3 or 4, I’d never have seen what month 9 had in store.

So here’s your mic drop reminder:You don’t fail when it’s slow. You fail when you quit.

Keep going. Your big moment might just be tomorrow.