Stop Overbranding Your Videos

Let’s talk about that phone number, that website link, that bold logo floating in the corner of every single reel...

You think it’s helping you get more calls. But friend, let us lovingly tell you: it’s actually hurting your reach.

 Here’s what’s really going on:

Social platforms (especially Instagram and TikTok) are smart. Like scary smart. And they know when you’re trying to take traffic off their app.

If you include a:

• Phone number

• Website link

• “Call me!” text

• Or anything that looks like an ad…

The algorithm goes: “Nope, not today!”And boom—your reach tanks. 

Don’t believe us? Go scroll your explore page or Reels feed. How many of the viral videos have a logo and a phone number slapped on them? We’ll wait...

Most of what goes viral is raw, real, and unfiltered.

 Why we (usually) don’t add logos, numbers, or links to your videos

When we create your content, we’re not just guessing, we’re using data and experience from hundreds of accounts that have grown organically without spending a dime on ads. If we don’t put your phone number or logo on a post, there’s a reason:

 We want the content to feel personal, not pushy. We want it to look like a native video, not an ad. We want the algorithm to help you, not ghost you.

BUT if you ask us to add it, we got you. You’re the boss.We’ll always honor your requests, but just know: our job is to get you reach, engagement, and visibility first. So if you don't get the best results and you are adding these things, that is out of our hands. Sales come next, through connection and consistency.

 "But how will this get me a sale?"

Ahhh, the question every business owner asks when they see a video that isn’t screaming “CALL NOW!” from the rooftops.

Here’s the truth:Social media is NOT a vending machine. You don’t post and immediately get a sale.

It’s a relationship builder.People need to:

1. Know you

2. Like you

3. Trust you

And they won’t get there if you’re just dropping cold, impersonal content with your logo in their face every day.

What works?Showing up consistently. Sharing YOU. Being human, not a billboard. That’s what builds brand loyalty, buyer confidence, and eventually, yes...sales.

So trust the process. It’s not a sprint. It’s a social slow dance. 

 P.S.If you're reading this and thinking, “Oof… I’ve been overbranding everything,” no shame. You're learning, you’re showing up, and that’s what matters. We’re here to help you glow up and grow up online. if you want to make a change, let us know know and let’s party smart.